How To Turn Your City Blue
Create a partnership with at least 2 local health care provider groups (hospital, GI practice, cancer center). They can help you promote your events to their patients and staff.
- Speak to the community relations department and/or the gastroenterology or oncology department.
- Ask if they will help promote your events to their patients and staff—they could put up posters and send out an email to staff.
- Ask if you can direct people to them to get screened for colon cancer. When the message is “Get Screened!” it’s always a good idea to provide the answer to “where?”
- Find out if they can provide any free screening tests for underinsured people in the community.
Ask the mayor to officially declare your city blue for the day, week, or month. Here’s how:
- Speak with someone on the City Council committee of health and request a resolution declaring the city blue in honor of colon cancer.
- You can draft the resolution or ask them to. Here’s an example of a resolution.
Ask skyscrapers to turn their lights blue. Many tall buildings in cities have a line of colored lights at the top.
- Talk to the building manager and ask if they would turn the lights blue for a night or a full week.
- Be sure to have information leaflets at the front desk for curious visitors.