May 9, 2012
Millennium Entertainment and the Colon Cancer Alliance Join Forces to Promote Colon Cancer Prevention
Kate Hudson and Gael Garcia Bernal Star in New Film, A Little Bit of Heaven, That Uses Humor to Cope with a Colon Cancer Diagnosis
LOS ANGELES, May 9, 2012 (GlobeNewswire via COMTEX) -- The Colon Cancer Alliance and Millennium Entertainment have partnered on the new romantic comedy, A Little Bit of Heaven, to bring attention to the importance of getting screened for colon cancer -- the second leading cause of cancer death in the U.S., but one that is largely preventable.
Millennium Entertainment's new film features an all-star cast including Kate Hudson, Whoopi Goldberg and Gael García Bernal. Easy-going career woman Marley Corbett (Hudson) finds love with her doctor Julian Goldstein (Bernal) after discovering she has terminal colon cancer. A Little Bit of Heaven opens in theaters and On Demand this May.
In an effort to communicate the importance of screening and early detection, Millennium Entertainment will feature the Colon Cancer Alliance's "Screening Saves Lives!" PSA at the end of the film. The PSA will be seen on DVD and Blu-ray releases beginning June 12, 2012.
The Colon Cancer Alliance applauds the filmmakers' decision to show a strong, vibrant young woman battling this disease. "We are hopeful that the film will encourage people of all ages to start talking about colon cancer and the importance of screening with their families, friends and doctors," stated Andrew Spiegel, Chief Executive Officer of the Colon Cancer Alliance.
While most often affecting those over the age of 50, colon cancer can strike anyone at any time. Risk factors such as having a family history of colon cancer or polyps or a personal history of inflammatory bowel disease can increase one's risk of developing this disease.
The Colon Cancer Alliance (CCA) is the leading national patient advocacy organization dedicated to increasing colon cancer screening rates and survivorship. The CCA is an active, caring community that provides hope and support to patients and their families, while saving lives through screening, access, awareness, advocacy and research. Visit www.ccalliance.org .