August 2, 2013
Colon Cancer Alliance Minority Outreach Program Focuses on Asian Americans
New York Event Provides New Educational Opportunities for the Underserved
(August 2, 2013) New York, NY – The Colon Cancer Alliance (CCA) will be partnering with the Colon Cancer Challenge Foundation to serve New York City’s Asian-American population. Good Health Day will take place on August 7th at Sara D. Roosevelt Park in Chinatown.
"We are pleased to partner with our friends from the Colon Cancer Challenge Foundation,” said Martha Raymond, the Colon Cancer Alliance’s Patient Support Director. “Participating in Good Health Day is an important event in our expanded community outreach initiative, and we look forward to working with the Asian-American community to help increase colon cancer awareness and education."
The Colon Cancer Alliance’s involvement in Good Health Day will be an opportunity to raise awareness about the life-threatening impact of colon cancer among Asian Americans. Colon cancer stands as the second highest-detected cancer and the third leading cause of cancer deaths in the United States. According to the Center for Disease Control, only 46.9% of Asian Americans get screened for colon cancer at the recommended age. This is despite the fact that leading research shows routine screening to be the best prevention against colon cancer.
Colon Cancer Alliance Interim CEO Jasmine Greenamyer added, “We are excited to raise awareness and promote the importance of colorectal screening to the Asian community. Serving underscreened populations has been a main focus of ours this year, and Good Health Day is an impactful way to pursue that goal.”
Earlier this year, the Colon Cancer Alliance revamped their mission statement to highlight their commitment to prevention and research. One aspect of this commitment is a new focus on minority outreach, as minority populations in the United States are among the most underscreened in the country.
Good Health Day, the annual health fair of the Charles B. Wang Community Health Center, provides free screenings for cholesterol, diabetes, blood pressure, and other health issues as well as health activity booths, face painting, music and cultural performances.
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The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. We are doing this by championing prevention, funding cutting-edge research and providing the highest quality patient support services. Read more information about the Colon Cancer Alliance at www.ccalliance.org.