September 23, 2013
Cancer Survivors and Community Leaders Join Forces In Miami, Fl
Colon Cancer Alliance Empowers Community to Take Action on 2nd Leading Cause of Cancer Death
(September 23, 2013) Washington, DC – This year, it is estimated that nearly 150,000 people will be diagnosed with colon cancer, a disease that is up to 90% preventable with regular screening. Despite its largely preventable nature, more than 42 million Americans have not followed the regular colon cancer screening guidelines set forth by the National Cancer Institute. The Colon Cancer Alliance is committed to changing these statistics and at their upcoming National Conference, Empower You. Impact Your Community, they’re encouraging attendees to not go silently, but rather shout loud, raise awareness and change the world. This conference, held Oct. 11-12 in Miami, FL, carries an impressive list of conferences speakers and attendees.
Colon cancer is the third most commonly diagnosed cancer and the second leading cause of cancer death in men and women combined in the US – with an estimated 50,000 people annually dying from the disease. The conversation about colon cancer and the importance of prevention and screening has been likened to a whisper through the community; however, the Colon Cancer Alliance is determined to change that.
“Awareness is a collective effort,” says Jasmine Greenamyer, CEO at the Colon Cancer Alliance. “This annual conference brings together patients, survivors, family members, medical professionals and community members. Together, we need to take away the awkwardness of the ‘colon cancer’ conversation because this conversation can save lives.”
Spreading the awareness message can come in many forms. “Our keynote speaker, Rodrick Samuels, has spearheaded a movement encouraging barbers and beauticians to talk about colon cancer while cutting their clients hair,” adds Greenamyer. From grassroots outreach to advertising campaigns, the Colon Cancer Alliance is getting creative and not backing down. And they are encouraging conference attendees to do the same.
Attendees of last year’s National Conference are still reeling from the momentum created, “As a survivor and future advocate, the conference was more informative and inspiring than I could have ever imagined,” adds Brian T, a 2-year cancer survivor. “The best part was I came away with so many facts about what’s going on in the world of colon cancer, and I haven't stopped telling anyone who will listen.”
There is still time to register for the Empower You, Impact Your Community conference. Visit ccalliance.org/nationalconference2013 for more information or call the Colon Cancer Alliance at (877) 422-2030.
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The Colon Cancer Alliance was founded in 1999 out of the need to promote public awareness about colon cancer and provide support for those affected by the disease. The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. This mission is being accomplished by championing prevention, funding cutting-edge research and providing the highest quality patient support services. Learn more at ccalliance.org.