November 26, 2013
For-Profit Fun Runs Come Under the Microscope
When You Lace Up Your Shoes For Your Next Run, Know Why You’re Doing It
(November 26, 2013) Washington, DC – The ever-growing “fun run” craze is sweeping New York and the rest of the nation. Whether it is a Turkey Trot to burn calories before you indulge or a Resolution Run to ring in the New Year – these events are certainly gaining popularity. A fun time paired with supporting a good cause can be the perfect motivation to lace up your shoes. But, do you know what your money is actually going toward?
Participants are starting to ask these types of questions because many races are now being organized by for-profit companies. In fact, these runs grew to about 2 million participants last year, nearly doubling from 2011. What used to be hinged on road races raising funds for charity has turned into a for-profit game of who can walk away with the biggest pay-out. And the potential is huge, considering the most popular endurance runs bring in up to $50 million in annual revenue.
That’s where the controversy can arise. Many people gearing up for nontraditional races assume a portion of their registration fee goes to charity – but that’s not always the case. In a time when trendy for-profit runs are attracting some stark criticism, the conversations raise the question: do you know where your race money is going?
You do when you participate in the Colon Cancer Alliance’s Undy 5000 5K Walk/Run, a national 5K series asking you to grab an underwear-themed outfit and hit the pavement for a cause you can get behind – saving lives.
Recently, Buffalo’s Independent Health Foundation, an organization encouraging residents of Western New York to engage in health living habits, was presented with a check for $16,895.81 raised through this year’s local Undy 5000. The grant will support the Foundation’s Good for the Neighborhood program, providing take-home colon cancer test kits and appropriate follow-up testing, when needed. All told, the Colon Cancer Alliance has donated more than $550,000 to local partners through its Undy 5000.
“The Independent Health Foundation is grateful to be able to give back to the Western New York community through funds raised at the annual Buffalo Undy 5000,” said Carrie Meyer, Executive Director of the Independent Health Foundation. “Because of these funds, the Foundation is able to serve the community by offering colon cancer screenings and education to underserved individuals throughout the region.”
“We’re working to knock colon cancer out of the top three cancer killers,” said Jasmine Greenamyer, Colon Cancer Alliance CEO. “Every dollar raised through the Undy 5000 goes toward that lifesaving mission.
Partnering with groups like the Independent Health Foundation allows us a greater reach into local communities and together, we’re increasing prevention and raising awareness of this disease.”
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The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. This mission is being accomplished by championing prevention, funding cutting-edge research and providing the highest quality patient support services. Learn more at ccalliance.org.